Thuong Le

Founder of HandyWren · Marketing technologist

Hanoi, Vietnam

I've worked in digital marketing since 2010: SEO, Google and Meta ads, email and CRM automation, tracking and reporting. I write code for the tools I need, and HandyWren is where I put the calculators I use for pricing, ad budgets and reports. Every formula on this site is written out, checked against worked examples, and runs in your browser.

Experience

• 14+ years in digital marketing
• 5 years leading SEO for Canva's Vietnam market, 2021 to 2026
• Digital marketing lead at a fashion retail group since 2022: ad reporting across Google Ads, Meta and GA4, plus email, SMS and loyalty automation
• Digital marketing manager, 2018 to 2022
• SEO/SEM specialist at a travel company, 2014 to 2018
• BA in Business Administration, Hanoi University of Business and Technology

Tools by Thuong

• Margin Calculator: Gross margin, profit and markup from cost and price.
• Markup Calculator: Set a selling price from cost and a target markup.
• Profit Margin Calculator (P&L): Gross, operating and net margin from a simple P&L.

Contact

Email hello@handywren.com.