Skip to content

CPC Calculator

By Thuong Le · Reviewed

Enter what you spent and how many clicks you got to see your CPC, or work back to the spend or the clicks.

What you paid for the ads.

Clicks on the ads. Whole numbers only.

CPC
$0.40

Compare scenariosSave up to three versions and compare them

Scenario A

Scenario B

Scenario C

How it works

CPC is the average cost of one click on your ads: the ad spend divided by the number of clicks. It works for any way of buying, so you can compare a pay-per-click campaign with one bought by impressions.

CPC = spend ÷ clicks

spend = CPC × clicks

clicks = spend ÷ CPC

Worked example

You spend $500.00 and get 1,250 clicks.

  1. 1CPC$500.00 ÷ 1,250 = $0.40

What is a good CPC?

Benchmarks vary by industry and platform, so this page gives no number. Compare your CPC with your own earlier campaigns, and weigh it against what a click is worth to you.

Questions

Is CPC the same as my bid?

No. CPC here is the average over the whole campaign: spend divided by clicks. A bid or a maximum CPC in an ad platform is a setting, so check how your platform defines it.

How many clicks will a budget buy?

Choose "Clicks from spend and CPC". $100 at a $0.30 CPC is exactly 333.33 clicks, which shows as ≈ 333.

How do CPC, CPM and CTR fit together?

CPC = CPM ÷ (10 × CTR %). At a $5.00 CPM and a 1.25% CTR the CPC is $0.40.

What happens with 0 clicks?

CPC divides by clicks, so it is not defined at 0. The result stays blank and the page asks for a value above 0.

More in Advertising metrics

Often used together