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YouTube Money Calculator

By Thuong Le · Reviewed

Enter your views, the share of them that earn ad revenue and your RPM. You get estimated revenue for the period and for a year, or the views a revenue target needs.

Views in a month, or on one video. Whole numbers only.

Share of views that earn ad revenue, from 0 to 100.

Revenue per 1,000 views. Use your own figure.

Estimated revenue
$180.00
Per year, if these are monthly views
$2,160.00

Compare scenariosSave up to three versions and compare them

Scenario A

Scenario B

Scenario C

How it works

Estimated revenue is monetized views divided by 1,000, times your RPM. RPM is what you earn per 1,000 views, and it is your own figure. It varies widely by niche, country and season, so this page gives no typical value. Read it from your own YouTube analytics for the period you are planning. YouTube keeps a share of ad revenue before an RPM is reported, so use the RPM you earn after that share and do not subtract it a second time. Only monetized views earn, so the monetized share cuts the views first. The yearly figure is the monthly estimate times 12, so it only makes sense for monthly views.

estimated revenue = views × monetized share × RPM ÷ 1000

per year = estimated revenue × 12

views needed = revenue target × 1000 ÷ (monetized share × RPM)

Worked example

Example numbers, not benchmarks: 100,000 views in a month, 60.00% of them monetized, and an example RPM of $3.00. Your own RPM will differ.

  1. 1Monetized views100,000 × 60% = 60,000
  2. 2Estimated revenue for the month60,000 × $3.00 ÷ 1,000 = $180.00
  3. 3Estimated revenue for a year$180.00 × 12 = $2,160.00

Working backwards with the same rates: a revenue target of $1,000.00 needs ≈ 555,556 views. To compare ad prices, use the CPM calculator.

What RPM should I use?

RPM varies widely by niche, country and season, so this page gives no number. Use the RPM in your own YouTube analytics for the period you are planning, then try a lower and a higher value to see the range.

Questions

What is RPM?

Revenue per 1,000 views: what you earn for every 1,000 views. It is not the same as CPM, which is what advertisers pay per 1,000 ad impressions. The CPM calculator covers that side.

What is the monetized share?

The percent of your views that can earn ad revenue. Some views do not, for example when no ad is shown. Enter 100 if your RPM already counts every view.

Is this what YouTube will pay me?

No. It is an estimate from numbers you type in. Your actual revenue depends on your real RPM, which changes from month to month. YouTube's own reports are the record.

Why is views needed blank?

That mode divides by the monetized share and the RPM. If either is 0 the answer is not defined, so it stays blank and the page names the field to change.

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